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New Year, New Goals: How to Promote Diversity in Your Alcohol Choices

Updated: Feb 22

As the calendar flips to a new year, many of us are making resolutions and setting goals for self-improvement. While health and wellness often take center stage, it's essential not to overlook the importance of promoting diversity and inclusion in our daily choices, including what we consume. One area where we can make a positive impact is in our alcohol choices. In this article, we'll explore why diversity in the alcohol industry matters and provide suggestions on how you can support diversity and inclusion while enjoying your favorite beverages.


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Why Promote Diversity in the Alcohol Industry?


Representation Matters


Representation in the alcohol industry, like in any other field, is crucial. Supporting diverse brands means supporting the voices and stories of people from various backgrounds. By choosing products from underrepresented communities, you amplify their influence in the industry.


Economic Empowerment


By purchasing from diverse producers, you contribute to the economic empowerment of marginalized communities. This helps create opportunities for entrepreneurship, job creation, and economic growth in historically underserved areas.


Unique Flavors and Experiences


Diverse backgrounds and cultures bring unique flavors and experiences to alcoholic beverages. Exploring these diverse options can enrich your palate and expand your cultural horizons.


How to Promote Diversity in Your Alcohol Choices


  1. Research and Discover: Start by researching and discovering brands that prioritize diversity and inclusion. Look for those that are owned or operated by minority individuals, women, or LGBTQ+ members. Seek out their stories, missions, and the communities they support.

  2. Shop Locally: Support local businesses, especially those run by marginalized communities. Local breweries, wineries, and distilleries often have a strong connection to their communities and may actively promote diversity.

  3. Attend Diverse Events: Attend events, tastings, and festivals that celebrate diversity in the alcohol industry. These gatherings can be an excellent opportunity to meet diverse producers, try their products, and learn more about their journeys.

  4. Share Your Discoveries: Spread the word about your favorite diverse alcohol brands on social media, blogs, or in your social circles. Your recommendations can help these businesses gain visibility and succeed.

  5. Engage in Conversations: Engage in meaningful conversations about diversity and inclusion in the alcohol industry. Discuss the importance of supporting underrepresented communities and challenge stereotypes or biases when you encounter them.

  6. Advocate for Change: Support initiatives and organizations that promote diversity and inclusion within the alcohol industry. Encourage your favorite bars, restaurants, and liquor stores to stock products from diverse producers.


In the coming year, as you set goals and resolutions, consider making a conscious effort to promote diversity in your alcohol choices. By supporting minority-owned and underrepresented brands, you contribute to a more inclusive and vibrant industry. Remember, your choices have the power to uplift communities, celebrate cultures, and enrich your own drinking experience. So, here's to a year of diverse and inclusive alcohol choices that not only tantalize your taste buds but also create a more equitable world.


With a renewed focus on diversity in your alcohol choices, you can sip your way to a more inclusive and vibrant world, one bottle at a time.


Cheers to a new year filled with conscious, diverse, and delicious choices!

Because Diversity is the taste of life®!


Remember to enjoy responsibly!


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